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Within qualitative research, we use those methods of collecting information that meet the challenge of the project in the best way:
- focus groups, mini groups, dyads
- in-depth interviews
- observations and ethnographic surveys
- mystery shopper and others
There are applied the following research methods such as: free associations, incomplete sentences, personification, collage, icon, incomplete drawings, modified TAT (thematic apperceptional test), psycho drawings, mapping and others.
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